Prepared for SpringHill Suites by Marriott Clearwater and Residence Inn by Marriott Clearwater
Marriott Hotel Website Photography Performance System for Competitive Markets
A complete Marriott-approved hotel photography and gallery launch system that carries the project from strategic gallery planning and low-disruption production through metadata, photographer-side MDAC upload, and guided support for the property-side upload and submission process—built to reduce the burden on your team, strengthen guest confidence, and help your hotel compete more effectively for bookings.
Director of Sales
The Opportunity
Present two Marriott brands as one complete waterfront stay experience
The renovation creates an opportunity to replace outdated or incomplete photography with a current presentation that clearly distinguishes the SpringHill Suites and Residence Inn accommodations while connecting both brands to the public spaces and amenities they share.
The property also has an unusually strong location story. Its position between the bay and the ocean, boat-docking access, and prominent fourth-floor pool deck can communicate a broader sense of place and experience beyond the guest room. The finished gallery should make those advantages easy for prospective guests to understand while giving each brand the room-specific clarity needed to support confident booking decisions.
How the System Works
From gallery planning through launch
The engagement is structured as one connected dual-brand process. Every stage is planned to move both properties from identifying their visual needs to placing the finished photography into active use.
Recommended Property Coverage
One coordinated engagement across both brands
The project treats the SpringHill Suites and Residence Inn room categories as one combined production scope while organizing the finished assets for the appropriate brand galleries. Shared public spaces are photographed once as part of the unified property experience. Final room names, room-pool codes, and gallery assignments will be confirmed against the active booking-site matrix before production.
SpringHill Suites Accommodations
- King Suite without balcony
- Queen/Queen Suite without balcony
- King Suite with balcony
- Queen/Queen Suite with balcony
- Representative bathrooms, accessible bathroom, work area, and in-room amenities
Residence Inn Accommodations
- Two-Bedroom Suite with bunk-bed configuration and balcony
- Two-Bedroom Suite with King and Queen/Queen bedrooms and balcony
- One-Bedroom King Suite
- One-Bedroom Queen/Queen Suite
- King Studio and Queen/Queen Studio
- King Studio with balcony and Queen/Queen Studio with balcony
- Representative bathrooms, accessible bathroom, work areas, kitchens, and in-room amenities
Shared Public Spaces
- Shared lobby seating, arrival experience, and front desk
- Breakfast area and service presentation
- Market or grab-and-go area
- Fitness center
- Business center or Connect & Print area
- Meeting room
- Restaurant or bar and its connection to the fourth-floor pool deck
Fourth-Floor Pool Deck and Waterfront Experience
- Expanded coverage of the fourth-floor pool deck as a primary guest-facing amenity
- Relationship between the lobby, restaurant, pool deck, and surrounding views
- Bay-side setting and boat-docking access
- Ocean-side setting and broader sense of place
- Conditional aerial coverage when airspace, weather, safety, hotel operations, and visual value permit
Balcony and View Conditions
- Standard north-side balcony condition
- Standard east-side balcony condition
- Larger balcony-column condition
- West-facing window view
- Representative use of these conditions within the appropriate room-category galleries
Updated Exteriors
- Daytime arrival, signage, and entry presentation
- Full-property dusk exterior
- Exterior compositions that help clarify the dual-brand property and its waterfront setting
- Weather-dependent scheduling with multiple attempts during the production window when needed
Production Approach
Five coordinated production days after renovation readiness
The recommended production schedule provides enough time to work carefully across both brands, coordinate around an operating hotel, accommodate room resets and guest activity, and photograph the fourth-floor pool deck and waterfront setting under favorable daytime and dusk conditions. Production should be scheduled once the renovated interiors, pool deck, exterior arrival sequence, signage, and landscaping are fully photo-ready.
Dual-brand planning
Confirm the final booking-site room matrix, room-pool codes, shared-space priorities, and the correct brand destination for each finished asset before production begins.
Five-day hotel production
Coordinate guest rooms, suites, kitchens, shared public spaces, the fourth-floor pool deck, and waterfront amenities around room availability and normal property operations.
Daytime and dusk flexibility
Use the production window to pursue the strongest available conditions for balconies, water views, boat-docking access, exterior arrival coverage, and the full-property dusk image.
What the System Includes
Thoughtful preparation from planning through launch
The project combines photography, dual-brand gallery strategy, image preparation, and launch support as one coordinated engagement.
Strategic gallery planning
Review and planning built around brand-specific room clarity, carousel structure, hero placement, shared amenity coverage, and the property's competitive online presentation.
Marriott-approved photography
Brand-compliant coverage of the selected SpringHill Suites and Residence Inn accommodations, shared amenities, public spaces, accessible bathrooms, fourth-floor pool deck, waterfront features, and updated exteriors.
Low-disruption production and refinement
Guest-conscious scheduling, thoughtful on-site preparation, and brand-safe post-production designed for an operating dual-brand hotel.
Organized image delivery
A curated and professionally prepared image library with consistent naming, brand and room-category documentation, delivery formats, and commercial licensing.
Metadata and photographer-side MDAC upload
Complete image information, marketing captions, brand and room-code organization, and photographer-side submission through Marriott's MDAC workflow.
Guided property-side launch support
Property-specific upload guidance, recommended carousel and hero placement for both brands, and personal support through the property-side upload and submission process.
System Investment
Investment in the complete engagement
This investment covers the complete Marriott Hotel Website Photography Performance System outlined above—from strategic dual-brand gallery planning and low-disruption production through post-production, metadata preparation, photographer-side MDAC upload, and guided property-side launch support.
One unified investment for the complete dual-brand photography, gallery preparation, and launch-support system described in this proposal.
Normal local travel associated with the planned production is included in the system investment.
Next Steps
Put the project in motion
Once a preferred production date has been selected and the proposal has been confirmed, Morgan Nowland Photography will provide the deposit request and coordinate the pre-production call with the property team.
Project Terms
Clear terms for a well-managed production
Scheduling
Production dates are reserved once the proposal is confirmed and the project deposit is received. Scheduling remains subject to renovation completion, property readiness, and Morgan Nowland Photography's current availability.
Post-production and delivery
Typical post-production turnaround is approximately two weeks, with larger productions requiring additional time. Once editing is complete, the property will receive a contact sheet and final invoice. Final licensed files and included launch support are released after the remaining balance has been paid.
Scope adjustments
This proposal is based on the current SpringHill Suites and Residence Inn room lists, shared amenities, production requirements, and assumptions outlined above. Material additions, alternate layouts, or changes to the final room matrix may require an updated system investment or production schedule.
Rescheduling and cancellation
The project deposit may be transferred to a rescheduled production date, subject to availability. Client cancellations are subject to the established cancellation schedule and any nonrefundable expenses already incurred.
Image licensing
Upon final payment, the included commercial license covers the photographed dual-brand property, its ownership or management company, the SpringHill Suites and Residence Inn brands, and authorized marketing teams. Architects, designers, contractors, vendors, and other third parties require separate licensing.
Morgan Nowland Photography
A stronger online sales platform for both brands
The completed system will replace outdated or incomplete photography with a current presentation that gives SpringHill Suites and Residence Inn guests clear room-category information while presenting the shared fourth-floor pool deck, waterfront, dining, and public-space experience cohesively.
Organized galleries, prepared metadata, MDAC submission, and guided launch support will help the property move from renovation completion to active use of the finished photography with less burden on the hotel team.
Confirm the proposal and select a preferred production date to begin building the property's stronger online sales presentation.
Related Work
A recent full-property Marriott gallery, showing how the system carries the guest from first impression through rooms, amenities, and the complete stay experience.