Make your property easier to choose online.

Marriott.com is moving properties into a newer ACRS booking environment, and many hotels are using this transition as a natural time to review how their property appears online.

Your image gallery is often one of the first places a guest decides whether your property feels current, clean, complete, and worth booking.

If your hotel has completed a renovation, PIP, brand refresh, ownership change, or partial update within the last few years, this is a practical moment to make sure your photography still reflects the actual guest experience.

A stronger online gallery supports stronger booking confidence.

When guests compare your property against nearby competitors, they are making quick decisions based on price, reviews, location, brand, and visual confidence.

Your photos help answer the questions guests are already asking:

Professional hotel photography helps your property communicate those answers quickly across Marriott.com, OTAs, Google, sales outreach, and local marketing.

Included for projects booked by August 31, 2026

For Marriott properties that book a photography refresh by August 31, 2026, our ACRS Photo Launch Support is included at no additional cost.

ACRS Photo Launch Support — $2,200 value

This includes:

• Photographer-side image upload support

• SEO metadata guidance

• Image description support for property-side upload

• Recommended hero image order

• Gallery carousel guidance

• Property-side upload support call

This support is designed to help your property move into the updated Marriott.com experience with a cleaner, stronger, booking-ready image presentation in a fraction of the time it would take a team member to troubleshoot the property-side upload on their own.

Refresh options

Most properties fall into one of three refresh scopes.

Public Area + Exterior Refresh

Typically $4,500–$7,000

Best for properties whose public-facing experience needs to feel more current online while rooms remain accurate and polished.

This may include:

• Exterior ground photography

• Drone photography where permitted

• Porte cochere / arrival

• Lobby

• Front desk

• Market

• Breakfast area

• Fitness center

• Pool

• Patio or outdoor seating

• Meeting space

• Business center

• Key public amenities

Pricing depends on amenity count, exterior needs, drone access, styling requirements, and final image scope.

Room Type Gallery Refresh

Typically $5,500–$8,000

Best for properties whose rooms, bathrooms, suites, or room type galleries need to be updated while public spaces remain current.

This may include:

• All currently sold room types

• Bathrooms

• Suites where applicable

• Accessible rooms where needed

• In-room amenities

• Room detail images

• Updated exterior coverage

• Drone photography where permitted

Room-focused projects are priced according to the number of room types, bathrooms, suites, required angles, styling needs, and retouching complexity.

Rooms are often one of the most important parts of the gallery because they directly affect booking confidence. Guests want to know what they are choosing before they reserve.

Complete Property Refresh

Typically $7,500–$9,500

Best for properties that have completed a renovation, PIP, brand refresh, ownership change, or whose full online image gallery no longer reflects the current guest experience.

This may include:

• Exterior ground photography

• Drone photography where permitted

• Arrival experience

• Lobby

• Front desk

• Breakfast

• Market

• Fitness center

• Pool

• Public amenities

• Meeting space where applicable

• All currently sold room types

• Bathrooms

• Suites where applicable

• Accessible rooms where needed

• Detail and supporting images

• Final image delivery

• ACRS Photo Launch Support

A complete refresh is often the cleanest solution when the property needs a stronger overall first impression across Marriott.com, OTAs, Google, and local marketing channels.

All refresh projects include exterior coverage.

Even when the primary need is rooms or public spaces, exterior photography still plays an important role in the property’s online presence.

All refresh projects include updated exterior photography from the ground and drone photography where permitted.

This helps the image gallery feel current and complete rather than patched together from different stages of the property’s history.

Why this matters for revenue

Photography does not guarantee a specific increase in RevPAR, occupancy, or ADR. However, the math of hotel revenue makes even small improvements meaningful.

If an updated gallery helps improve booking confidence, strengthens click-through, supports a higher perceived value, or helps the property win slightly more often against nearby competitors, the investment can return value quickly.

For many select-service hotels, even a small percentage improvement in RevPAR can represent thousands of dollars in added room revenue across the year.

The purpose of a professional image refresh is not simply to make the hotel look better.

The purpose is to help the property become easier to choose.

Built for Marriott properties

Morgan Nowland Photography is a Marriott-approved hotel photography vendor with a decade of experience photographing select-service and extended-stay properties across multiple Marriott brands.

Our process is built around the needs of hotel leadership:

• Brand-ready image coverage

• On-property styling and visual direction

• Clean, polished room and amenity photography

• Exterior and drone coverage where permitted

• Retouching and final image preparation

• Marriott.com upload support

• SEO metadata pre-written for each image

• Recommended hero images and carousel order

• Support through the property-side upload process

The goal is to reduce decision fatigue for the GM and ownership team while creating a stronger image set for booking channels and property marketing.

Is your current gallery helping or hurting the booking decision?

A refresh may be worth considering if:

• Your property has completed a renovation or PIP in the last 2–5 years

• You are preparing for the newer Marriott.com / ACRS booking environment

• Your exterior images feel dated

• Your Marriott.com gallery feels incomplete or outdated

• Your hero images do not feel strong against nearby competitors

• Rooms or public spaces have changed since the last full photoshoot

• Room type images are inconsistent or unclear

• Public amenities look better in person than they do online

• Your gallery order does not lead with the property’s strongest selling points

Start with a gallery review

Not every property needs a complete refresh.

Some hotels only need updated public spaces and exteriors. Others need room type coverage. Some properties benefit most from a complete gallery rebuild.

If helpful, we will review your current Marriott.com gallery and recommend whether a focused refresh or complete property refresh makes the most sense.

Let’s make your property the one to choose — and put more heads in beds.

To discuss a refresh project or request a gallery review, reach out here: